Tips to Promote Pool Service Business
While harnessing all that the web has to offer may be the most effective way of growing your business, Pool-Nerd already has you covered on that part. You may be wondering what other kinds of things you can be doing to promote pool service business. Here are 4 non-web related ways to grow your business.
1. Brand your business
Branding is essential to a small business. Getting items such as business cards, t shirts and car magnets help get your name out there. Many of these items are quite affordable, and the car magnets in particular are a never ending driving billboard. You will have an audience wherever you go.
2. Put a business card in everyone’s hands
Once you have some dapper business cards, get them to every person you come in contact with. Every handshake and every greeting should end with a business card. The more people who know about your business, the better it is for you.
3. Ask for Referrals and door to door brochures
Your clients have friends and family in the area with pools. They may or may not have someone servicing their pools already, and they may or may not be happy with them. You can simply offer discounts for referrals and sit back and watch your route grow.
Going door to door may seem outdated, but its quite effective. You don’t even need to talk to anyone, just leave a cheap flyer at their door. Take your dog for a walk, or have the kids earn their allowance by simply passing out flyers.
4. Network
Networking is a smart move to make.There are quite a bit of Pool and Spa conventions that you can take part in. There are many positive outcomes that can come from attending these. You can get advice, maybe even learn some tricks of the trade. You will meet pool business owners from all around, some of them may know someone in your area that can assist you with promoting your pool business.