Why our Pool Websites are the best.
- Responsive Design
- Content Management System
- Professional Content
- Up to date Security Plugins
- Built with SEO in mind
- Developed with discretion
What is Responsive Design
Wikipedia says it best: Responsive Design is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices. In laymen’s terms it is a design that will work on any of the most popular devices from smartphones to tablets to desktop computers.
As simple and important as it sounds, most pool websites being developed right now will not be Responsive, despite the fact that 60% of all traffic being is from mobile devices. Putting in the extra time and effort into ensuring compatibility with all devices will guarantee your business a competitive edge you were likely not expecting.
Why a Content Management System is so Important
Having a business owner connected to the website after initial development is key in ensuring its success. You may need to:
- Post Photos or Videos
- Update Events
- Create or update content
- Manage any employees listed on your page
- Write Blog or Press Releases
Which is why we develop all pool websites on the WordPress Platform. Doing any of the above is as simple, fast, and easy as updating your Facebook status. If the ease of use doesn’t sell you completely here is why we choose WordPress on all our sites:
- Easy to use
- Search Engine Friendly
- Extremely Versatile
- Frequent Updates
Security Plugins & E-Commerce
E-Commerce consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. For a pool service website that usually includes, but isn’t limited to: payments through the website or selling pool cleaning products. E-Commerce if done correctly makes both the seller and the buyer’s job quicker and easier. However, if the website is not maintained and the security precautions taken, the website can be exploited by information stealing ‘bot programs’.
A majority of exploits could have been easily prevented by fixing basic security holes on initial website development, and the rest of the exploits are prevented by updating plugins and platforms. Unfortunately, the average web designer will cut most of the corners on security because it is not visible to buyer, but we ensure security and update the website so that problems do not arise in the future.
Built with SEO in Mind
Search Engine Optimization is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or unpaid (“organic”) search results. In other words, when someone types ‘Pool Service in My City‘, it is your SEO Rank, that determines what business will be positioned on the top.
As the biblical parable of the two builders conclude; A wise man builds a house on a strong foundation, whereas a foolish man builds a house on a weak foundation. That parable can be brought to Search Engine Optimization: a pool website should always be built right the first time. If a website isn’t created with SEO in mind, it’s almost easier to recreate the website from scratch.
Regardless of which package is purchased, Pool-Nerd always builds a website with the SEO foundation in mind.