5 Reasons To Advertise Your New Pool Service Business

Starting a new business is a trying time, and starting a pool service business is no exception. Sure, when you buy a pool route, you are essentially buying your customers. But you want to grow your route, don’t you? One of the best ways to do that is to advertise. Why advertise? Advertising gets your business out there. Below are 5 reasons why you should always advertise your business.

1. ALLOWS IDEAL CUSTOMER TARGETING

When you advertise, you can target a specific audience. Studies indicate, for example, that 88% of pool and spa owners are married homeowners, with children under the age of 18. Now you have a target audience where you can focus your ads.

2. BUILDS TRUST

Think of this as a friendship. You wouldn’t trust a stranger more than your best friend (and if you would then we need to have a completely different conversation). When you advertise, you are allowing the community to get to know your business.

3. YOUR COMPETITION IS

Take this scenario : There are 2 pool service businesses in one area, Business A and Business B. Business A makes sure to take the time and resources to advertise. Business B doesn’t think its necessary. Who do you think all of the potential customers are going to call when they are ready to pay for someone to service their pool?

4. INCREASE SALES

With the above scenario, Business B is getting all the extra business from simply advertising their business. Even if both businesses were advertising, the increase would be split, and thats better then resting on your laurels.

5. WITH A WEBSITE- YOU ARE ALWAYS ACCESSIBLE

Having a website, is one of the best ways you can advertise your business. It is a home base of sorts where you can list everything you want your clients and potential clients to know. It also makes you accessible, which is an absolute necessity now a days.

But don’t take our word for it! Buy a website from Pool-Nerd today, and see how easy it can be to grow your Pool Service Business.